Bayer Aspirin's blind determination
In a witty spot from OPC's Max Sherman to promote heart health, a city-load of people refuse to see what's coming.
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Credits
powered by
- Agency Oliver
- Production Company OPC
- Director Max Sherman
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Credits
powered by
- Agency Oliver
- Production Company OPC
- Director Max Sherman
- Editing Saints Editorial
- VFX Darling VFX
- Audio Post OSO Audio
- Vice President Group Creative Director Mark Scott
- Art Director Rob Dean
- Copywriter Dave Delibato
- Executive Producer Ali Watson
- Executive Producer Harland Weiss
- Executive Producer Donovan Boden
- Executive Producer Isil Gilderdale
- Executive Producer Emily Harris
- Producer Jason Aita
- Production Designer Michael Leach
- DP Peter Simonite
- Editor Cam Lasovich
- Online Artist Alexa Salsberg
- VFX Assistant Alyssa Schmidt
- Colorist Patrick Samaniego
- Color Assistant Eric Kingsbury
- Executive Producer Stephanie Hickman
- Executive Producer Lauren Dobbie
- Engineer Leo Hicks
Credits
powered by
- Agency Oliver
- Production Company OPC
- Director Max Sherman
- Editing Saints Editorial
- VFX Darling VFX
- Audio Post OSO Audio
- Vice President Group Creative Director Mark Scott
- Art Director Rob Dean
- Copywriter Dave Delibato
- Executive Producer Ali Watson
- Executive Producer Harland Weiss
- Executive Producer Donovan Boden
- Executive Producer Isil Gilderdale
- Executive Producer Emily Harris
- Producer Jason Aita
- Production Designer Michael Leach
- DP Peter Simonite
- Editor Cam Lasovich
- Online Artist Alexa Salsberg
- VFX Assistant Alyssa Schmidt
- Colorist Patrick Samaniego
- Color Assistant Eric Kingsbury
- Executive Producer Stephanie Hickman
- Executive Producer Lauren Dobbie
- Engineer Leo Hicks
Covering your eyes with your hands is all well and good whilst playing peek-a-boo, or watching the latest episode of Doctor Who, but it's probably not best for when travelling on the subway. Or grabbing a coffee. Or walking into traffic...
Taking the surreal image of sight-shielding city workers and taking it to gloriously absurd levels, the in-house agency (through Oliver)'s latest work for Bayer Asprin, See Your Risks, promotes heart health by presenting an outrageous alternative to forward-thinking.
Directed by OPC's Max Sherman, who presents each idiotic vignette in an entertainingly serene manner, this witty visual metaphor does a good job of making you take notice.
