DSB's safety dance
Taking a music video approach, the Danish Railway Company gives a very serious warning about standing too close to the edge.
)
Credits
powered by
- Agency Drum CPH/Copenhagen
- Production Company New Land
- Director Sandra Winther
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Drum CPH/Copenhagen
- Production Company New Land
- Director Sandra Winther
- Executive Producer Sara Samsoe
- Junior Producer Lasse Bugge Schmidt
- Colorist Sofie Borup
- DP Joao de Botelho
- Editor Dylan Edwards
- Producer Mia Klestrup Andersen
- Sound Brian Dyrby
Credits
powered by
- Agency Drum CPH/Copenhagen
- Production Company New Land
- Director Sandra Winther
- Executive Producer Sara Samsoe
- Junior Producer Lasse Bugge Schmidt
- Colorist Sofie Borup
- DP Joao de Botelho
- Editor Dylan Edwards
- Producer Mia Klestrup Andersen
- Sound Brian Dyrby
This new music video for Danish artist ICEKIID isn't all it initially seems to be.
Whilst containing the sorts of images one might expect from a standard promo - performance cut-aways, attractive young people doing attractive young things - Never Forgotten takes a turn for the heartbreaking midway through.
The film is, in fact, a PSA for DSB (Danish Railway Company), with both imagery and lyrics making a stark point to youths about standing to close to the edge at a railway station.
With new-land director Sandra Winther capturing the whole thing beautifully, and some decent, authentic performances from the cast, this film hits home harder than might be expected.
