EE's weekend wanderers
A group of millennial friends enjoy a quintessentially British camping trip with the help of their Samsung Galaxy S25 Ultra in a mixed-media spot from the mobile network.
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Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Iconoclast UK
- Director Glenn Kitson
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Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Iconoclast UK
- Director Glenn Kitson
- Ad Agency Publicis Groupe/Paris
- Editing MARSHEEN
- Post Production Stray
- Colour Harbour Collective/London
- Sound Design Factory Studios/London
- Music Wake The Town
- Executive Creative Director William John
- Chief Creative Officer Ben Mooge
- Creative Director Chris Townsend
- Creative Hector Dudding
- Creative Oliver Quinn
- Senior Designer Simon Hadassi
- Executive Producer Rose Reynolds
- Executive Producer Kaiya Taffel
- Head of Design James Crickmore
- Executive Producer/Managing Director Guy Rolfe
- Head of Production Beatrice Warren
- Producer Jennifer Gelin
- Production Designer Maxine Carter
- DP Anna Smoronova
- Executive Producer Harriet Cawley
- Editor Ben Crook
- Executive Producer/Founder Misha Stanford-Harris
- Creative Director/VFX Supervisor Carl Norton
- VFX Producer Ellie Georgiou
- Colorist Alex Gregory
- Head of Color Production Charlie Morris
- Colour Producer Sarah Banks
- Sound Designer & Mix Michael Haines
- Creative Director Anthony Moore
- Audio Producer Emily Thomas
- Music Supervisor Dominic Bastyra
- Music Supervisor Maiken Silverup
Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Iconoclast UK
- Director Glenn Kitson
- Ad Agency Publicis Groupe/Paris
- Editing MARSHEEN
- Post Production Stray
- Colour Harbour Collective/London
- Sound Design Factory Studios/London
- Music Wake The Town
- Executive Creative Director William John
- Chief Creative Officer Ben Mooge
- Creative Director Chris Townsend
- Creative Hector Dudding
- Creative Oliver Quinn
- Senior Designer Simon Hadassi
- Executive Producer Rose Reynolds
- Executive Producer Kaiya Taffel
- Head of Design James Crickmore
- Executive Producer/Managing Director Guy Rolfe
- Head of Production Beatrice Warren
- Producer Jennifer Gelin
- Production Designer Maxine Carter
- DP Anna Smoronova
- Executive Producer Harriet Cawley
- Editor Ben Crook
- Executive Producer/Founder Misha Stanford-Harris
- Creative Director/VFX Supervisor Carl Norton
- VFX Producer Ellie Georgiou
- Colorist Alex Gregory
- Head of Color Production Charlie Morris
- Colour Producer Sarah Banks
- Sound Designer & Mix Michael Haines
- Creative Director Anthony Moore
- Audio Producer Emily Thomas
- Music Supervisor Dominic Bastyra
- Music Supervisor Maiken Silverup
While most people might escape to the countryside for a digital detox, this characterful campaign from mobile network EE champions how the new Samsung Galaxy S25 Series can seriously level up your outdoors experience.
Titled Weekender, the 60-second film, created by Saatchi & Saatchi and directed by Glenn Kitson through Iconoclast UK, follows a group of millennial friends escaping the city for a weekend in the Peak District.
As they navigate unfamiliar landscapes, soundtracked by the 1989 UK hip-hop classic Street Tuff by Rebel MC, the device becomes their ultimate outdoor companion – helping them find the perfect camping spot, capture scenery with its ultra-wide camera, and stay seamlessly connected via EE’s coverage.
