Downward-facing hot dog
Vistaprint’s new campaign celebrates business owners triumphing over disaster in a series of witty spots.
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Credits
powered by
- Agency Callen/Austin
- Production Company MJZ/USA
- Director Craig Gillespie
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Credits
powered by
- Agency Callen/Austin
- Production Company MJZ/USA
- Director Craig Gillespie
- Chief Creative Officer Craig Allen
- Creative Director Matt Nall
- Creative Director Kyle Davis
- Executive Producer Emma Wilcockson
- Edit Company Mackcut
- Editor Gavin Cutler
- Executive Producer Gina Pagano
- Assistant Editor Megan Heard
- Sound Design Company Henry Boy
- Executive Producer Kate Gibson
- Music Company Walker
- Executive Producer Abbey Hendrix
- Music Supervisor Julianne Wilson
- Audio Mixer Christopher Keyes
- VFX Company Kevin VFX
- Executive Creative Director Tim Davies
- Executive Producer Sue Troyan
- Head of CG/CG Lead Mike Dalzell
- VFX Producer Andrew Cowderoy
- Executive Producer Matthew Mattingly
- Producer Martha Davis
- Sound Designer Marc Healy
- Sound Designer Bill Chesley
- Senior VFX Producer Jami Schakel
Credits
powered by
- Agency Callen/Austin
- Production Company MJZ/USA
- Director Craig Gillespie
- Chief Creative Officer Craig Allen
- Creative Director Matt Nall
- Creative Director Kyle Davis
- Executive Producer Emma Wilcockson
- Edit Company Mackcut
- Editor Gavin Cutler
- Executive Producer Gina Pagano
- Assistant Editor Megan Heard
- Sound Design Company Henry Boy
- Executive Producer Kate Gibson
- Music Company Walker
- Executive Producer Abbey Hendrix
- Music Supervisor Julianne Wilson
- Audio Mixer Christopher Keyes
- VFX Company Kevin VFX
- Executive Creative Director Tim Davies
- Executive Producer Sue Troyan
- Head of CG/CG Lead Mike Dalzell
- VFX Producer Andrew Cowderoy
- Executive Producer Matthew Mattingly
- Producer Martha Davis
- Sound Designer Marc Healy
- Sound Designer Bill Chesley
- Senior VFX Producer Jami Schakel
Having a giant asteroid smashing into your zen studio isn’t ideal, but the canny yoga teacher in these ads keeps her chakras cool and turns a great ball of fire into an opportunity.
Yoga Studio, Never Better and Just Kidding are part of a quintet of spots – created by Austin agency CALLEN and directed by Craig Gillespie (I, Tonya, Lars & The Real Girl) through MJZ – that depict entrepreneurs turning life’s lemons into lemonade.
In the other two spots, a burger bar owner transforms a case of pesky piscatorial intrusions into a Sushi Bar situation and a Haunted Hotel manager stops business going dead by making a feature out of her undead residents.
Ending with the tagline ‘Your partner in an ever-changing world’ the message is that Vistaprint’s help with swift rebranding will see you adapting to survive all manner of craziness.
Vistaprint – Just Kidding
Vistaprint – Never Better
Vistaprint – Sushi Bar
Vistaprint – Haunted Hotel
